For BMW Lifestyle, TranterGrey Media developed a high-end commercial from the first concept through the final edit—writing, directing, filming on location, and shaping the finished piece in post.
The brief
- One 30-second commercial
- Location production
- Script through final edit
One lifestyle story, built around the drive.
For BMW Lifestyle, Taylor BMW needed a polished commercial that would put the vehicle inside a real, aspirational moment—not simply place it in front of the camera.
TGM developed the spot from the initial concept through the final edit, building a visual story where the car belongs naturally in the life around it.
01 / Featured film
BMW LifestyleA lifestyle-led Taylor BMW commercial, written, directed, filmed, and finished by TGM.
The challenge
Make the vehicle feel part of the story.
The spot had to showcase the BMW without interrupting the life happening around it. Every visual choice needed to carry both the vehicle’s refinement and the ease of the setting.
The commercial needed a clear point of view from the first beat, so the finished film could feel cinematic, specific, and effortless.
Built with intent. Made to feel effortless.
The process
- Writing and direction
- Location shoot
- Editorial finish
Write it. Direct it. Shoot it where it belongs.
TGM wrote the spot and planned its visual progression before heading to location. Direction, shot planning, and production coordination kept the performance, environment, and vehicle moving as one piece.
On location, the crew captured the planned story beats and the texture around them. In post, TGM refined the pacing and transitions into a polished commercial with a premium finish.
Behind the scenes / BMW Lifestyle
The result
One finished spot, built to make the drive feel like a lifestyle.
BMW Lifestyle gives Taylor BMW a polished, lifestyle-led way to show both the vehicle and the feeling that comes with it.
Taylor BMW
More roads.
More stories.
A high-end commercial shaped from concept to final frame.